soinspired news

soinspired news

we've got something special for you!

Here's our latest newsletter! We do hope that you enjoy reading it and we welcome any feedback from you. The team here at Soinspired have been working on new projects, as well as supporting our large client base. 

You'll be interested to read our news about our inclusive support and content scheme, essential to keep your website in tip top condition! We also introduce you to our latest clients and their businesses. If you are keen on social media, and let's face it, who isn't these days, then we have some information on how we can help you with that. 
So, why not have a read and then get in touch if there's anything we can help with.

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technical news

‘Why pay for website hosting?’ This is a question that we get asked a lot. First it's important to understand exactly what you are paying for. For a website to work it needs some physical hardware to run on; this is the server. Your website also needs both CMS and database software. These items need to be maintained for improvements and security vulnerabilities. It is not uncommon to have multiple updates in one month. This always involves human intervention. Your hosting fees should also cover website backup and support. We have recently conducted a survey of month hosting fees and have found them to vary between £10 and £200 per month. Often these costs reflect the complexity of the website. So, in answer to the question ‘Why pay for website hosting?’, we offer a question in return: ‘How much do you value your website?’. Surely it is worth what most people typically pay for their mobile phone monthly contract to keep it updated and running smoothly and securely. Our website hosting packages typically cost much less than this.

Jake Price Apprentice 3AAA Swindon

our new apprentice

At the end of last year we welcomed our first apprentice to the company. His name is Jake and came to us straight from 6th form after deciding that an apprenticeship was right for him. He has always had a keen interest in IT so he decided to contact 3AAA academy in Swindon looking for an IT related apprenticeship. He is currently powering through his Level 3 course with them and has hopes to continue on to do Level 4 at the end of this year.

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seo tips

SEO results are not instant. However, if you invest time in the process you can reap the rewards. Some key tips:

Also remember to add targeted keywords into your H1, H2, H3 and H4 headers to help you rank higher.
Make use of alt tags on your website images.
Write content that is readable and will appeal to your potential customers. (This might not be what you think it is!)
Reinforce your page content with relevant meta data.

If you have the funds you can always choose to use Pay Per Click in addition to SEO, as although PPC can be expensive, you can get visitors to your site quickly from using any keywords that you choose that are relevant to your website.